A beautifully curated profile
A profile and listings shaped with you, presented the way your work deserves to be seen.
An invitation to founding providersYour practice deserves
Your practice deserves
a bigger stage.
ELDN is the new global home for wellness experiences. Think Airbnb, for wellness: one trusted place where people discover, book and return to the practitioners who change them. We are inviting a small founding cohort to build it with us.
Wellness has never been bigger. And people still cannot find the practitioners who would actually change their life.
Meanwhile, the practitioners doing that work lose their week to Eventbrite, Instagram and admin, instead of the craft they love.
ELDN is one curated home. A booking platform where providers are presented beautifully, found by the right people, and paid without friction. And a real community behind them.
Being built now. Launching Q4 2026, starting with a founding cohort in London.
Illustrative product concept
PreviewA first look.
Discovery
ELDNLondon
Search wellness near you
AllBreathworkSoundForest1:1Nearby
Morning breathwork
Hackney · 60 min
from £85
Sound bath, candlelit
75 min
from £95
Forest immersion
3 hrs
from £120
Your future profile
Maya · Sound healing
London, UK
Ceremonial sound sessions built around your nervous system. Small groups and private, in Hackney and Hampstead.
Sound bath, group
75 min · £45
Private 1:1 session
60 min · £120
Booking
Session
Morning breathwork, Hackney
60 min with Maya
Date
Fri 6Sat 7Sun 8
Time
07:3009:0018:30
Total£90
No booking fees.
Providers get a home this beautiful, without building or maintaining any of it.
The founding cohort
Your clients stay yours.
No commission on the clients you bring, or on your repeat clients. Not now, not ever. That is not an introductory offer, it is how we think a marketplace should work.
Why so generous? Because you are giving us something valuable too. We build ELDN around real practices, real bookings and real feedback. Founding providers teach us what great looks like, shape the product with us, and get in first.
Bookings, payments, scheduling
All handled. No booking fees for your clients, no admin drag for you. Weekly payouts.
A live monthly community session
Guided by the founders. Business growth, modality insight, and deep personal work including breathwork and visualisation.
Early visibility at launch
Founding providers are the ones the world meets first when ELDN opens publicly.
A direct line to the founders
Real conversations, and a real say in the product as we build it.
A community that raises the bar
Practitioners who take the craft seriously, and each other seriously. A room worth being in.
The commercial terms, plainly
- No commission on your own clients or your repeat clients, ever.
- No ELDN platform fee during the founding phase, beyond the standard Stripe payment processing fee.
- Commission applies only to customers ELDN introduces to you.
We will confirm the full terms with you on the call and in your provider agreement.
The communityExplore the provider community
A room you actually want to be in.
On the last Tuesday of every month, a live session guided personally by the founders. Rotating across growing your practice, mastering your craft, and doing your own inner work.
Between sessions, a WhatsApp community where questions get real answers, and the room stays warm.
The founders
Who you will be talking to.
Yousuf Aslam
Co-Founder, Cognitive Neuroscientist
20 years building education, neuroscience and brand ventures with over £20M in combined turnover. Founder of RESETS, a neuroscience-led programme that has guided thousands of people back to themselves. ELDN is the next chapter of that work, at scale.
Michelle McCarthy
Co-Founder, Growth & Operations
Michelle spent 15 years fixing things for giants (Samsung, Bayer, Disney, TUI), owning a £7m annual growth target and cutting launch times from two weeks to 15 minutes. Then came the one problem no framework could touch: her own hardest year. Wellness fixed that. Now she is building the place she needed then.
Who we are looking for
Three kinds of people.
Practitioners who love what they do, and care deeply about the people they do it for.
Providers who want to grow: better known, better booked, better at their craft.
People who want to belong to a community that raises the standard of wellness for everyone.
Book a call
Let's talk.
A relaxed 20 minute call on Google Meet with the founders. No pitch deck, just an honest conversation about your practice and whether this fits.
Book your call.
20 minutesGoogle MeetWith Michelle
Pick any time that suits you. The Meet link arrives with your calendar invite.
Choose a timePrefer to write first? hello@eldn.com